The story of FORTE begins in a place, where tradition and craftsmanship have been passed down through generations. Here, the seeds of our brand were planted, drawing inspiration from the rich tapestry of Mexican culture. Every stitch, every cut of leather, and every handcrafted detail in our sneakers is a tribute to the artisans who pour their hearts into their work.

FORTE is more than just a sneaker brand; it is a tale of two worlds, a fusion of cultures, and a symbol of dreams realized. Born from the heart of Mexico and nurtured in the vibrant streets of Los Angeles, FORTE was founded by Rancho Humilde to celebrate and amplify the voices of Mexican and Mexican American communities.

As Mexican music began to captivate audiences worldwide, it brought with it a surge of cultural pride and recognition. Rancho Humilde, at the forefront of this musical wave, envisioned a brand that could translate this cultural renaissance into fashion. Thus, FORTE was nurtured in Los Angeles, a city where dreams are pursued and cultures converge. In LA, the vibrant Mexican American community added its own flair, blending urban style with traditional ranchero culture.